Resove for advertisers

What is coming next will not come as a surprise to you, but we want to summarize it anyway.

Online ads are indispensable, but until when?

Everybody knows that, as today, the primary form of financing of the majority of websites, is advertising.

Unfortunately, more and more users are installing ad-blockers due to the conduct of the worst companies in the business. Luckily, we all know what the problems are.

The decline of online advertising

The revenue from advertising is the primary form of financing of the majority of websites and online services, at any level. This is why online advertising is one of the biggest industries worldwide: only in the U.S. the digital display-ad spend is estimated around $31 billion, with a projection of $37 billion by 2017. It is so pervasive that when people talk about advertising, 9 out of 10 are referring to online advertising.

Unfortunately, starting in a period between fifteen and ten years ago, the spasmodic attempt to reach short-term goals led big and small advertisement companies to ignore some of the most important needs of their ads' target audience, not infrequently even resorting to illegal practices (at the time of writing, just in the first four months of 2016, bot frauds cost advertisers over $7 billion). Today trying to keep in place these wrong decisions, coupled with the growing technical knowledge of the average Internet user, is only inevitably increasing the lack of trust by not only their clients, but also any potential target, which ultimately is the most important resource of an advertisement company. The loss of revenues for content creators is rapidly changing the Internet from a useful and rich experience to a wasteland void of original thoughts and new ideas.

Our mission is to create a sustainable process for online advertising, a process that both companies and the public can trust; a process that will increase revenues for both advertisers and publishers while granting users security, privacy and a better overall experience online.

Our solution

The main idea behind this project is a technological change that impacts both the delivery of advertisements and the generation of revenues: this is obtained technically via a combination of proven, robust technologies and a set of innovative machine learning algorithms, and socially via a transparent chain of trust.

How much does X cost?

As you can imagine, the price of each ad varies based on targeting (e.g. category, geolocation), type of contract (e.g. remnant, contract), campaign type (e.g. CPM, CPC) and more. This is why we can give you a price (or an estimate, for remnant campaigns) only after you decide the solution that works better for your business.

Also, using the bidding system, we will more likely serve your ads if you are willing to pay more than your competitors.

What is this, if not the free market!

The trusting system

At Resove, not every client is the same.

Publishers have an assigned value, the PV, that represent how much we trust them, calculated via both automatic and manual means. We want valuable ads to be put only on valuable websites.

Winners will only play with winners!

You can read more about the trusting system in our technical page.

What about retargeting / remarketing?

First of all, we know that the vast majority of our users don't want to be tracked, but on most setups their are already logged with their social credentials (e.g. facebook), or, sometimes, directly on the publishers' website.

All the publishers that decide to share with us their users' information, give us the possibility to pinpoint a single user across other websites in our network, and to serve better ads.

You can read more about retargeting in our technical page.

How can you segment audience without tracking?

Thanks to a set of machine learning algorithms running in real time on all the requests, it is possible to categorize future requests without knowing anything about the users. As it was once said:

If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.

Basically, we don't care about who the single user is: we know in which category it fits.

Do you deal with affiliate marketing?

We have an affiliate marketing offer. However, due to the fact that nobody is tracked, Resove uses a unique method for logging and counting the conversions. The differences are completely transparent for your users, and most of the time they will also be completely transparent for you.

You can read more about the affiliate marketing programs in our technical page.

Become part of the Resove family.

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